TikTok SEO is about improving your content with the intention of increasing its visibility to the target population most preferably, appearing on recommended videos known as the For You Page (FYP) or the individual search results on TikTok.

TikTok SEO means to make your videos on TikTok as searchable as possible, to rank them higher in the search functionality of the app. Similarly, when, for example, you are working on website content, you can also make use of specific keywords and analytics to help your content – in this case, your TikTok videos – be recommended and found more often, not only within the TikTok application but also by Google.

TikTok SEO strategy should include both SEO for Google and for TikTok search. That way, you’re giving your content a fighting chance in all of the biggest online search arenas.

All of the information contained in a video can affect its ranking on TikTok. This includes captions, hashtags, sound effects, and music. TikTok looks for videos that contain relevant kwds in their descriptions. So it is important to have your main keywords in the title, description, and caption, and to be mentioned in the video. In the beginning go after

longer tail keywords, till you build authority in your profile. After that, you can try to rank for more competitive keywords.

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