TikTok SEO involves enhancing your content so it’s more likely to be seen by your target audience preferably by showing up on their For You Page (FYP) and ranking higher in TikTok’s search results.

TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results, this includes results on TikTok, as well as Google.

TikTok SEO strategy should include both SEO for Google and for TikTok search. That way, you’re giving your content a fighting chance in all of the biggest online search arenas.

All of the information contained in a video can affect its ranking on TikTok. This includes captions, hashtags, sound effects, and music. TikTok looks for videos that contain relevant kwds in their descriptions. So it is important to have your main keywords in the title, description, and caption, and to be mentioned in the video. In the beginning go after

longer tail keywords, till you build authority in your profile. After that, you can try to rank for more competitive keywords.

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